Pura Vida

Pura Vida Shark Week Ring

Channel your inner shark with Pura Vida new Shark Ring! Super cute open ring features a shark wrapped around your finger with a tiny Pacific Opal stone, a semi-matte finish and a slightly adjustable band for the perfect fit!

Puravida Tropical Breeze Silver Brc

This bitty braid style features a dangling pineapple-inspired charm, filled with a 100% genuine gemstone that’s just as unique as you are!

Puravida Sunrise to Sunset

This super-detailed design features an enameled sunset charm on one side and a “Good Vibes” inscription on the other. Switch it up depending on your mood!

Puravida Rose Gold Malibu

Pura Vida's new Malibu bracelets are a subtle but sweet way to show off your glamorous side!

Puravida Hammered Wave Silver Brc STRW

No shoreline look’s complete without our Hammered Wave Charm Bracelet!

Puravida Cowrie Silver Brc

This bitty braid bracelet perfectly complements your sea-inspired style, and looks epic when paired with our other Cowrie designs.

Puravida Enamel Wave Aqua Brc

The newest style that's making a splash? Pura Vida's Enamel Wave Charm Bracelet!

Puravida Bright Solid

It's the bracelet by Pura Vida that started it all!

Puravida Bright Original

It's the bracelet by Pura Vida that started it all!

Puravida Muted Original

It's the bracelet by Pura Vida that started it all!